What to tell my kids about Christmas and the gift they might not get

Hi all,First time posting here. My wife and I would like some advice on a situation we are in. Christmas is coming soon and the kids (one 4 and the other 6) are more excited than ever.For the context, we are not... how can I put this. Let's say we do not have a comfortable financial situation.My kids asked for bikes, RCcars, and new clothes. Some of which we will not be able to afford. Maybe we could get a cheapish car and definitely some new clothes. But for the bikes it would be quite tough.Anyways the problem lies with Santa and its magical story we like to tell our kids, directly or indirectly (through advertisement, stories and other kids at school).For my 4 years old we can manage, but for the 6yo it is a bit tough when he will not receive what he asks for. We do not want him to think that he did not deserve what he wanted. Especially when he will meet his friends and those said friends will tell about their awesome gifts and new toys. What will he think about the fact that Santa chose not to give him cool stuff? He is a very sensitive boy and considering that he is shy and had been bullied in the past I do not want this situation to be a burden for him. Not sure what to tell him about this so to prepare him not to get his hopes too high..The magic of Christmas is indeed something special but this lie is getting more and more tough to sustain in some situation. Especially with the amount of peer pressure, advert and consumerism time we live in.If anyone have been in a similar situation, I would love to know how you tackled this.Sorry for the lame post and cheers to all via /r/Parenting https://ift.tt/37xw6v7